Did you know that out of 1.9 billion websites, over 600 million of them have a blog?
A lot of these blogs incorporate keywords, use the best images, build backlinks, etc., and yet struggle to drive the desired amount of traffic.
In today's digital landscape, driving traffic to your blog is essential for gaining visibility and increasing your online presence. One innovative tool that can significantly contribute to your blog's traffic is QR codes. QR codes, or Quick Response codes, are two-dimensional barcodes that can be scanned by smartphones to quickly access the linked URL. In this article, we will explore five effective ways to leverage QR codes and drive more traffic to your blog.
Assign a QR Code to every blog post & category:
By assigning a unique QR code to each of your blog posts and categories, you provide an easy and modern way for readers to share your content. Users can simply scan the QR code and share the blog post with their network, encouraging more people to click on the link and read your blog. Additionally, directing QR codes to your blog categories enables seamless sharing of multiple posts within a specific category, further driving traffic.
Add QR Codes for blogs in your emails:
Utilize the power of QR codes in your email marketing campaigns by including them to promote your blog posts. By creating QR codes for specific blog posts and placing them alongside the post titles in your emails, you provide recipients with a convenient way to access more information. Remember to add a clear call-to-action (CTA) with the QR code, such as "Scan to Read Blog Post." Ensure the QR codes lead to relevant and meaningful content and use dynamic QR codes to easily update the destination URL when needed.
Use QR Codes to resolve customer queries:
Enhance your customer support experience by replacing post URLs with QR codes in your conversations and emails. Instead of sharing links to blog posts, your customer support team can share QR codes relevant to the customer's query. This approach grabs the customers' attention and makes the support process more engaging, leading to increased traffic to your blog.
Share QR Codes on social media:
Sharing links to blog posts on social media platforms can be challenging due to platform restrictions. However, QR codes offer an effective solution. Create QR codes for your blog posts and share them on social media platforms to attract attention from your audience. Since QR codes are easily shareable as images, they can be used on all platforms, including platforms like Instagram that have limitations on posting links in captions. Ensure you generate a QR code for each blog post, add a compelling CTA, verify the correct landing page, and post it with an engaging caption to motivate users to scan.
Get QR Codes printed on your marketing material:
Expand the reach of your blog by printing QR codes on various marketing materials such as receipts, flyers, brochures, and packaging. When people come across these materials, they can scan the QR code to visit your blog. Ensure the QR code size is optimal for easy scanning, use suitable print formats (such as SVG or EPS), and include a clear call-to-action. This strategy allows you to attract more eyeballs to your blog and increase traffic through offline channels.
QR codes offer a versatile and effective tool to drive traffic to your blog. By assigning QR codes to your blog posts and categories, incorporating them into your email marketing, leveraging them for customer support, sharing them on social media, and printing them on marketing materials, you can attract more visitors and increase engagement with your blog content. Embrace the power of QR codes and unlock new opportunities to expand your blog's reach in the digital world.